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Areas Urbanism & territory, Tourism and Economic activities Handicraft, trade and markets

Compra a Casa returns this summer with perks for shoppers who support small business

Cartell 2020 campana veranoThe Formentera department of commerce reports that together with the local association for small- and medium-sized businesses, Pimef, the island’s government is leading the charge on the latest Compra a Casa — an initiative created to promote local small businesses and reward islanders who patronise them. What is typically a wintertime campaign will be developed this year in July, August and September using a similar system, but with bigger prizes. Purchases of €20 or more in participating Compra a Casa businesses enter shoppers in monthly drawings for €100 gift cards (twice their value in winter).

According to commerce consellera Ana Juan, the push is first about “encouraging and incentivising islanders who patronise small Formentera business — among the sectors that the current crisis has thrown onto shaky ground”. “But it’s also about reminding islanders about the strengths of Formentera-based businesses: they are premier quality establishments, they are local, and they are at the core of our society”.

Juan additionally noted that this year came with the launch of the Compra a Casa website, where visitors can find out about participating establishments and discounts and where, in the words of the consellera, “a single click can bring islanders and island businesses that much closer together”.

More initiatives
The campaign is one of several initiatives promoted by the commerce department during the state of emergency. Another, titled ‘Formentera stays home and shops local’, aimed to give traditional, local shops increased visibility, and underscore why supporting them and consuming locally sourced fare is important. In videos launched simultaneously as part of a campaign bringing together the councils of Formentera, Mallorca and Menorca, representatives of the productive sectors offered messages of thanks to local shoppers.

The commerce chief also pointed to efforts under way with Formentera shop-owners around new marketing initiatives for this summer.

29 June 2020
Department of Communications
Consell de Formentera

Tourism information points reopen

foto 2020 oficines turistiquesThe Formentera Department of Tourism reports that tourism information points reopened today in Sant Francesc, La Savina and Es Pujols. The sites, known as Oficines d'Informació Turística, will open Monday to Friday from 10.00am to 2.00pm and 5.00pm to 7.00pm, and Saturdays from 10.00am to 3.00pm. Assuming the 2020 tourist season can be extended later into the year, the offices are expected to remain active until November.

15 June 2020
Department of Communications
Consell de Formentera

Growers on Formentera, Mallorca and Menorca thank island shoppers for their commitment

The Formentera Department of Trade reports that the island councils of Formentera, Mallorca and Menorca have simultaneously launched a series of videos in which the leads are agrarian tradespeople from the distinct islands. In the videos, the growers thank consumers who in recent months have opted, amid the confinement and de-escalation measures of the public health crisis, for locally grown fare.

The initiative sprang from meetings held during the state of emergency between representatives of local economy and trade departments, and is guided by a two-fold aim: afford visibility to the agricultural sectors that kept islanders supplied during the roughest weeks of confinement, and build loyalty by letting shoppers know their support are appreciated.

To that end, local growers were given a platform, and they used it to personally thank the individuals who buy their products. The videos show each farmer’s workspace and put faces to the workers who make locally grown produce possible.

Each island council oversees an array of initiatives and measures aimed at promoting local products and economic reactivation more broadly.

8 June 2020
Department of Communications
Consell de Formentera

Consell and Pimef renew joint effort to foment local small business

conveni pimefConsell de Formentera president Alejandra Ferrer sat down today with Josep Mayans, chief of Formentera’s small and medium-sized business league (Pimef), to sign into effect an agreement to invest in continuing education, market research and business communication on the island. The first deputy president and business consellera Ana Juan was also on hand at the signing.

In 2020 the Consell de Formentera pledges to direct €22,000 to Pimef so that, in coordination with the Formentera Department of Commerce, the two parties can host winter training programmes for business owners, pilot projects and marketing strategies, and offer tools to render local trade more dynamic and grow competitively. The deal also encompasses campaigns like Compra a Casa, business consulting, efforts to study cultural patronage and seek businesses’ buy-in on wide-ranging environmental projects.

2 June 2020
Department of Communications
Consell de Formentera

Formentera signs pact to support training, market research and business communication

foto 2020 cambra comercConsell de Formentera president Alejandra Ferrer was joined today by Juan Manuel Costa Escanellas, the local representative of the Chamber of Commerce, in signing into effect an annual agreement to collaborate on support for continuing education, market research and business communication on the island. The first deputy president and business consellera Ana Juan was also on hand at the signing.

The Consell de Formentera pledges €7,000 to help organise wide-ranging programming like day-long training sessions; lifelong learning opportunities in fields such as languages, business, emerging technologies and entrepreneurship; business consulting; creating, managing and funding businesses and safety in the workplace.

1 June 2020
Department of Communication
Consell de Formentera

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