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Coming to life in 2020 at an array of outdoor locations, Formentera’s runway show goes virtual

foto 2020 passarella Earlier today islanders were treated, courtesy of the Formentera Department of Commerce, to the first details about an event which health and safety concerns surrounding Covid-19 have forced into a new online format: the Passarel·la de la Moda. First vice-president and commerce chief Ana Juan and department staffer Amalia Mora shared the scoop on the runway show’s thirteenth year—a presentation including a promo video which found filmmakers visiting a host of Formentera settings with a crew of local companies and six professional models in tow.

“We didn’t want to deprive our hometown designers of this chance to share their designs”, said Consellera Juan, who described the aim of the virtual catwalk as “an ever-expanding promotion of local businesses and designers”.

According to Ms Mora, filming of the clip was “adapted to the island’s natural characteristics and set in backdrops of stunning natural beauty”. She also promised leading-edge jewellery, apparel, footwear and accessories in a format which Mora assured was designed to “support the creators themselves and promote locally crafted wares worn by locals”.

This year’s Passarel·la will see the participation of Equilibre & Tito Solaris, Ur Joies, Janne Bikinis, Michele Crocitto (Vesti l’Arte), Elena Hurtado&Lorenzo Pepe, Majoral, Macramé & Acho, Ishvara, Kavra de Formentera and Molly Malone. Consellera Juan applauded the work of the hair and style professionals at Aquario, the models who participated in the video, and the video’s director, Alfredo Montero. “Alfredo has managed to capture not just the essence of Formentera fashion, but the island’s natural beauty and treasures as well”, she quipped.

Crews produced both 2- and 12-minute versions of the clip, which will be shown at expos for fashion, tourism and television. The 2020 Passarel·la de la Mola will be broadcast in an array of international expos starting this September.

The organisers of this year’s Passarel·la had €20,713 to pay and find housing for models, produce the video, and cover hair and make-up costs.

Last year’s Passarel·la saw crowds of approximately 1,500 descend upon Sant Francesc to see jewellery, shoes and, above all, Formentera’s characteristic style. The assemblage of top-tier avant-guard creations was inspired in the natural spaces, sea, colours and life of Formentera—a Mediterranean lifestyle which has today become its own style of dress.

“We hope that next year’s Passarel·la returns to its customary format”, confided Consellera Juan. “What better proof that post-pandemic life on the island is back to normal?”

24 August 2020
Department of Communications
Consell de Formentera

Heritage signs posted at monuments and along running trail

foto 2020 senyal rutes 3The Formentera Department of Tourism reports that Es Campament, three wells (Pou Marès, Pou de ses Illetes and Pou des Verro), archaeological dig sites (Cap de Barbaria I and II, Ca na Costa and Can Blai), the churches in Sant Francesc, Sant Ferran and La Mola, Sa Tanca Vella chapel, the old La Mola windmill and Es Pi des Català defense tower are among the local monuments and heritage sites to be equipped with informational displays.

Partially funded by the island’s Strategic Tourism Sectors via the Sustainable Tourism Levy (ITS), the project required an investment of €10,304 (sixty per cent from the Govern and forty per cent from the Consell de Formentera). The signs are in Catalan, Spanish and English and are geared towards, in the words of tourism marketing chief Carlos Bernús, “creating new experiences in nature, heritage, culture and sport for tourists, though islanders can enjoy them too”.

Fitness trail
Signs additionally demarcate a new running trail —Route One— on Camí des Brolls, including informational displays at the start and end. The 4.3km (one-way) trail is short and easy, and shares signs with the more difficult Route Two, which runs 10.9km.

Athletes can find their way by following little yellow runners placed along the edge of trails. The Strategic Tourism Sectors programme also contributed funding, with the Govern and Consell again splitting the remainder sixty-forty.

Since late May, birdwatchers on Camí des Brolls have also been greeted by signs as part of the same initiative. Work on the new trails took place in summer on account of emergency orders.

12 August 2020
Department of Communications
Consell de Formentera

July’s Compra a Casa prize goes to a good cause

foto 2020 compra a casa estiuThe Formentera Department of Commerce reports that the July winner of the summer edition of Compra a Casa received his prize today, a €100 gift card he plans to regift to local NGO Formenterers Solidaris. Marco Carnevali has been a faithful user of his Compra a Casa card since 2016.

Hatched in an effort to promote local small business and reward shoppers for doing the same, the latest edition of Compra a Casa is backed not just by the Consell de Formentera but by the island’s small- and medium-sized business group, Pimef, as well. A typical feature of the winter calendar, in 2020 the initiative will take place in July, August and September with the same system and even bigger prizes. Compra a Casa cardholders who spend €20 or more at participating businesses will be entered in monthly drawings to win a gift card valued at €100 (twice the winter amount).

5 August 2020
Department of Communications
Consell de Formentera

Formentera launches video spotlighting island’s non-essential businesses

foto 2020 compra a FormenteraDeputy premiere and commerce chief Ana Juan was joined by Lidia Álvarez, director of the island’s small- and medium-sized business group, in unveiling a video that courts Formentera’s visiting tourists by spotlighting the virtues of local businesses. “Small, family-run, neighbourhood commerce is one of the island’s complementary draws”, said Juan, “plus it means added value for our visitors, so, in that sense, we want to show them what we’ve got and how we’re unique”.

Featured in the spot are 13 local businesses which specialise in clothes, beauty products, accessories and jewellery. The establishments, as Consellera Juan pointed out, were forced to close during emergency orders and are now reopening in a season where many typically favourable conditions are absent. Juan applauded the efforts that local business owners have made to adapt to emerging covid-19 preventive measures and ensure customers a safe shopping experience.

Lidia Álvarez said the video was about showing visitors that “the things they buy on Formentera can’t be found in big box stores; they’re products with personality and unique character”.

The video (available here on the Consell de Formentera’s YouTube channel) will be promoted on the social media accounts of the Consell de Formentera, particularly those directed at tourists, as well as on the social media accounts of Pimef and Trasmapi. The video will also be shown on Mediterrania Pitiusa ferry rides. Fruit of collaboration between Pimef and the Consell de Formentera, the initiative also receives support from the commerce division of the Balearic government.

21 July 2020
Department of Communications
Consell de Formentera

Formentera incorporates details on mandatory masks into retooled covid-19 educational push

Cartell 2020 anticovid part 2The Formentera office of tourism unveiled today the revamped version of a campaign to educate tourists and remind islanders about the pillars of the local plan to stem the spread of covid-19. President and tourism consellera Alejandra Ferrer explained that “new rules requiring masks to be worn in the vast majority of public spaces meant we had to tweak our educational approach”.

“Protect Formentera, for you and for everyone!” is the slogan of the campaign highlighting the ground rules to stopping the spread of covid-19 on the island:

1. Mask must be worn
2. Members of different households must maintain a safe 1.5-metre distance
3. Frequent hand washing/sanitising.

A general infographic outlines the primary exceptions to the face covering rule while a second poster is geared toward minutia. Exceptions include beaches, pools, outside towns, during exercise and while eating or drinking, and the rule is not applicable for children under 6.

Educational posters can be found at display cases around the island, as well as restaurants, hotels and other establishments. Additional information is available on the tourism office website at formentera.es/covid. Text is in Catalan, Spanish and English in a bid to ensure the message reaches islanders and tourists alike. Commending the implication of both residents and business owners since the start of the public health crisis, President Ferrer called on the island’s visitors for similar assistance in the effort to keep Formentera safe: “The pandemic hasn’t gone anywhere, and a spike on our island could mean us starting all over again.”

As it did during the easing of lockdown restrictions, the Consell de Formentera has printed posters highlighting new guidelines in the wake of publication in the regional gazette, yesterday, of recently adopted measures on mobility, trade, restaurants and more.

14 July 2020
Department of Communications
Consell de Formentera

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