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Sixth Formentera Zen crowns weekend of health and physical and emotional wellness

foto 2020 f zen 2The Formentera Department of Tourism reports that Formentera Zen concluded yesterday. “Covid-19 safety protocol may have made this an atypical edition”, said Consell president and tourism chief Alejandra Ferrer, “but health and wellness held on to their spot at centre stage”. Describing the aim of the programme as “sweeting the deal for our visitors and stretching out the tourist season”, Ferrer offered kudos to speakers and participants alike and highlighted the significance of their commitment to in the midst of such difficult circumstances.

All told 150 participants came out for the event, which got rolling Friday evening and ran through Sunday with a lineup of talks, clinics and master classes from leaders in health and physical and emotional wellness. President Ferrer, meanwhile, underscored the prestige surrounding Formentera Zen’s collaborators as the event entered its sixth year. Friday’s kickoff centred on a motivational talk titled “Self-esteem for success” by professional psychologist, author, speaker and online leader in personal development Sílvia Congost.

The main event came Saturday with a workshop on the magical combination of exercise and music. The event was led by Cesc Escolà, who is renowned for his appearances on TV programmes like Operación Triunfo. Dietician, nutritionist and “Realfooding” creator Carlos Ríos followed with a talk exhorting participants to return to “real food” and reviewing nutrition and healthy habits. “Batch cooking, healthy and efficient weekly kitchen prep” was at the centre of another clinic on Saturday, and it came courtesy of Paola Freire, a chef and pastry chef at Le Cordon Bleu and creator of “Foodtropia”.

Xuan Lan
For many attendees Saturday afternoon was the most hotly anticipated, for it came with Xuan Lan’s master class “Flow to slow sunset yoga”. Lan is not only an expert on wellness, a teacher and an exponent of a wide range of yoga styles, she is also an author and instructor on Operación Triunfo.

As Sunday got started, participants were treated to a pilates workshop from Claudia Constans, a psychologist, top-ten fashion and healthy-lifestyle influencer and the creator of “Ffitcoco”. A clinic on “FaceFit” came next, which saw Daniela Toro expounding on posture-based solutions to cervical and facial woes. A physiotherapist specialising in face and mouth pain and jaw disfunction, Toro pioneered the FaceFit method, which incorporates physiotherapy, psychoneuroimmunology, dermapharmacy and cosmetics.

Arturo Álvarez-Bautista followed with a lecture on active cosmetics and the importance of ingredients. Álvarez holds a degree in chemistry and physics, a master’s in dermacosmetics and biomaterials for medicine, a PhD in nanomedicine and is the creative mind behind a host of prestigious cosmetic products. For Formentera Zen’s closing talk, audiences got key wellness tips and the low-down on healthy habits from Marián García (alias Boticaria García), who holds a PhD in pharmacology and bachelor’s in human nutrition, dietetics, optics and optometry.

28 September 2020
Department of Communications
Consell de Formentera

This weekend, Formentera Zen

foto 2020 Formentera ZenThe Formentera Department of Tourism reports that Friday 25 September marks the start of the latest Formentera Zen. A programme spanning talks, workshops and classes will take place outdoors at Gecko Beach Club in line with Covid-19 protocol.

Showcasing nine leaders in the fields of personal health and wellness, the programme will begin after a 6.30pm welcome address to attendees from Consell de Formentera president and tourism chief Alejandra Ferrer. Workshops and classes will continue all day Saturday and into the day on Sunday.

The complete programme can be viewed here. The Consell de Formentera contracted Puro Bienestar to organise the event.

21 September 2020
Department of Communications
Consell de Formentera

Formentera unveils events and promotional activities to wind down season

foto 2020 platja final estiuThe Formentera Department of Tourism reports that, after postponement in May due to public health concerns, an array of intimate events are set to take place in the closing days of September and the early part of October. The activities will be tailored to ongoing exceptional circumstances and covid-19 public health and safety protocol will be in place.

From 25 to 27 September next week it’s Formentera Zen. Dedicated to health and physical and emotional wellbeing, the event see an array of world-renowned speakers converge in an altogether singular backdrop. Formentera Zen has already registered the maximum number of participants and no space remains.

Also next week, on Saturday and Sunday (26–27 September), Plaça de la Constitució will welcome Fernando Valmaseda as he presents an episode of Capital Radio’s “Miradas Viajeras” foregrounding Formentera’s biggest tourist draws. With a set mounted in Plaça de la Constitució from 10.00am to 1.00pm, passersby can follow the national programme in real time.

The aim of these events, according to Consell president and tourism chief Alejandra Ferrer, is “to promote Formentera in a particularly tough year where efforts need to centre on upgrading our island’s image and, to the extent possible, presenting perks to our visiting tourists. Getting there will mean respecting public health protocol and convincing travellers to visit all year long.”

Formentera 2.0 and Formentera Fotogràfica
1–4 October the island will host the eighth Formentera 2.0, an event devoted to digital communication and networking. Occurring simultaneously is Formentera Fotogràfica, an event that boasts international names in photography, professionals from the sector, adepts of imagery and enthusiasts of visual culture. Regata Ophiusa is also scheduled to take place from 9 to 11 October.

Marketing pushes
President Ferrer pointed out that, uncertain times or not, the island’s marketing efforts continue: “Working with traditional and online media outlets, we led a targeted inter-island campaign at the start of the new normality which was extremely well-received. A similar push currently under way highlights end-of-summer events.”

Other efforts, including press trips and next week’s “Miradas Viajeras”, have sought to reach national audiences by harnessing written press and online media outlets.

Press trip, travel blogs and global efforts
The summer months also saw Formentera’s tourism team leading marketing pushes to court Italian, Swiss, French, Portuguese and Dutch travellers. Recently at the centre of such efforts have been a visiting Portuguese influencer and a visiting German media outlet, and in the week ahead the island will welcome a group of French journalists.

4–7 October the Consell de Formentera will participate remotely in San Sebastián Gastronómika, the World Travel Market of London and the International Luxury Travel Market (ILTM) of Cannes, all of which are projected to take place virtually.

16 September 2020
Department of Communications
Consell de Formentera

Lina Roig, Compra a Casa’s August gift card winner

foto 2020 lina roig compra a casaThe Formentera Department of Commerce reports that a winner was announced today for the August iteration of a push to encourage islanders to support hometown business. This month’s winner and recipient of a €100 gift card is Lina Roig Escandell—a cardholding participant of Compra a Casa since 2018.

Organised by the Consell and the island’s small- and medium-sized business group, Pimef, ‘Compra a Casa a l’estiu’ (Shop Local in Summer) is a spin-off of Compra a Casa—the campaign that has become a regular feature of the the wintertime calendar, this time with even bigger prizes. Cardholders who spend €20 or more at participating establishments this September will be automatically entered to win a €100 gift card—twice the standard wintertime value.

4 September 2020
Department of Communications
Consell de Formentera

Appealing to business owners, Formentera urges quality service through summer’s end and longer season for local workers

foto 2020 es calo dronConsell de Formentera president and tourism chief Alejandra Ferrer asked owners of establishments catering to tourists for “responsibility and support by keeping businesses open as long as possible after August”. “With the help of a committed local business community we can demonstrate a capacity for keen management as a tourist destination and offer service to all those making the decision to visit Formentera even as the going gets tough”, the president put forward.

Businesses that extend operations further into the season will do their part by continuing to generate local jobs “and in doing so, help many islanders get through what is expected to be a difficult winter”, she said. Multiple levels of government are working to assist workers and entrepreneurs “in important issues like furloughs”, she indicated, and underscored that now those same workers and entrepreneurs must help too by showing solidarity.

“We know it’s a difficult season and we applaud the efforts of the tourism sector”, she said, adding that “work must continue as long as the bookings keep coming in September”. “We’ve been saying from the start that this summer isn’t about making money, but rather establishing Formentera as a tourist destination with shrewd management and quality service. Our efforts this year will have a direct bearing on the 2021 season”.

Courting travellers in the Balearics
The marketing division of the local tourism office is overseeing promotional campaigns within Spain, with special focus on the other islands in the archipelago. “Our neighbours across the Balearics were among Formentera’s first visitors when de-escalation measures began”, she said, “and if the public health situation permits, we hope they’ll be among the last to leave”. “The aim is to have Formentera in a position to give all our tourists with top-tier service from season’s start to season’s end”, she concluded.

25 August 2020
Department of Communications
Consell de Formentera

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